This is an almost daily podcast, #CoffeewithLarry, focused on the world of running, done today around 6:50 PM Central time US, on April 28, 2026. We are focused on the Boston and London marathons, and the running wars for our feet and checkbooks. This is episode 877.
Our topics:
1. Brands that stuck out in the Boston Marathon.
A. adidas owned the weekend. From apparel, products, signage, and athletes. BAA elite athletes scored HUGE PBs, congrats to Robert Miranda, who ran 2:09:40, a PB of 2:27!
B. ASICS won the men’s race, and Under Armour won the women’s race.
C. OOFOS has a great pop-up position. I visited and enjoyed the diversity of consumers, from elite athletes to mall shoppers.
D. Brooks built events around their most authentic ambassadors, and performances of Clayton Young, Jess McClain, and CJ Albertson.
E. NIKE had some good moments. My readers loved Galen Rupp and Calli Hauger-Thackery. The publicity from “Runners Welcome, Walkers Tolerated” was a mixed success: a success in terms of comments and responses, but a failure in that most people were aghast at the comment. NIKE apologized and took signs it down.
2. Brands that stuck out in London (done remotely).
A. adidas won the races, had two men under the world record, and one woman who won and broke the world record for Women’s only races. The adidas racing shoe sold out in 2 minutes on the adidas app, at $500, with high sales of $4600 so far! The racing shoe was the adidas Adizero Adios Pro Evo 3. How big is this? Well, check out the story in FAST COMPANY:
Photo: David Cliff for London Marathon Events
B. New Balance, 59,000 plus runners in NB gear.
C. Brooks expanded presence and social presence.
D. NIKE had events with Sifan Hassan, and others, and a strong presence in the top elite athletes in London.
3. What does the social media cloud mean?
4. When a shoe sells out in two minutes, what matters?
Photo: Bob Martin for London Marathon Events
See you tomorrow on Coffee with Larry!